Comments on: 5 Strategies for Creating Win-Win Guarantees http://judymurdoch.com/blog/small-business-marketing/using-refunds/ Business Success of Epidemic Proportions Fri, 02 Jul 2010 07:49:20 -0700 http://wordpress.org/?v=2.8.5 hourly 1 By: Gail http://judymurdoch.com/blog/small-business-marketing/using-refunds/comment-page-1/#comment-60745 Gail Mon, 17 May 2010 14:53:05 +0000 http://judymurdoch.com/blog/small-business-marketing/using-refunds/#comment-60745 I have a simple "Satisfaction Guaranteed" money-back guarantee on my rain chains, and no one has ever used it. I "prequalify" my customers by taking time to make sure that they're ordering the right thing. And I don't claim that my product will do something it won't. If you're afraid that "so many customers will ask for refunds that you'll go out of business," chances are that your product or service is crap and you know it! Instead, create something worthwhile and back it up with excellent service and a money-back guarantee. There will always be a few people who want to play games, but you can easily afford to give them refunds. I have a simple “Satisfaction Guaranteed” money-back guarantee on my rain chains, and no one has ever used it. I “prequalify” my customers by taking time to make sure that they’re ordering the right thing. And I don’t claim that my product will do something it won’t.

If you’re afraid that “so many customers will ask for refunds that you’ll go out of business,” chances are that your product or service is crap and you know it!

Instead, create something worthwhile and back it up with excellent service and a money-back guarantee. There will always be a few people who want to play games, but you can easily afford to give them refunds.

]]> By: Highly Contagious Marketing » Blog Archive » Creating Refund Guarantees the Won’t Bankrupt You http://judymurdoch.com/blog/small-business-marketing/using-refunds/comment-page-1/#comment-6545 Highly Contagious Marketing » Blog Archive » Creating Refund Guarantees the Won’t Bankrupt You Mon, 05 Nov 2007 17:06:46 +0000 http://judymurdoch.com/blog/small-business-marketing/using-refunds/#comment-6545 [...] Click here to read the latest article on how to create a win-win money-back guarantee. [...] [...] Click here to read the latest article on how to create a win-win money-back guarantee. [...]

]]>