Comments on: Why You Sometimes Need Get Worse to Get a Lot Better http://judymurdoch.com/blog/marketing-success-factors/why-you-sometimes-need-get-worse-to-get-a-lot-better/ Business Success of Epidemic Proportions Tue, 06 Jan 2009 02:18:09 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Ken Hennrich, CMM, CMP http://judymurdoch.com/blog/marketing-success-factors/why-you-sometimes-need-get-worse-to-get-a-lot-better/comment-page-1/#comment-1417 Ken Hennrich, CMM, CMP Thu, 28 Jun 2007 14:02:18 +0000 http://judymurdoch.com/blog/marketing-success-factors/why-you-sometimes-need-get-worse-to-get-a-lot-better/#comment-1417 Judy, thanks for the advice. I personally feel that if I'm comfortable...I'm doing something wrong, or not taking advantage of all that I could. In otherwords, I know I'm missing something, in business or life in general, if I'm not just a little "twitchy", like on the cutting the edge or edge of my chair. I'm personally a pretty "iffy" golfer but, I also know if you don't practice, play, test, question...you'll not get better and you will get worse by changing in the short run...in the long run you'll be picking up a few bucks more on the course from your friends!! And, if I'm not real busy, I know I'm not performing up to my ability...just as simple as that! Ken Hennrich, CMM, CMP Independent Meetings Profesessional Judy, thanks for the advice.
I personally feel that if I’m comfortable…I’m doing
something wrong, or not taking advantage of all that I
could. In otherwords, I know I’m missing something,
in business or life in general, if I’m not just a
little “twitchy”, like on the cutting the edge or edge of my chair. I’m personally a pretty “iffy” golfer but, I also know if you don’t practice, play, test, question…you’ll not get better and you will get worse by changing in the short run…in the long run you’ll be picking up a few bucks more on the course from your friends!!
And, if I’m not real busy, I know I’m not performing up to my ability…just as simple as that!
Ken Hennrich, CMM, CMP
Independent Meetings Profesessional

]]> By: Judy Murdoch http://judymurdoch.com/blog/marketing-success-factors/why-you-sometimes-need-get-worse-to-get-a-lot-better/comment-page-1/#comment-1416 Judy Murdoch Thu, 28 Jun 2007 13:47:09 +0000 http://judymurdoch.com/blog/marketing-success-factors/why-you-sometimes-need-get-worse-to-get-a-lot-better/#comment-1416 Thanks, Vickie. You've got me curious. What made you decide to change the focus of your business and what's the new focus? Inquiring minds want to know <grin> Thanks, Vickie. You’ve got me curious. What made you decide to change the focus of your business and what’s the new focus?
Inquiring minds want to know

]]> By: Vickie Turley http://judymurdoch.com/blog/marketing-success-factors/why-you-sometimes-need-get-worse-to-get-a-lot-better/comment-page-1/#comment-1408 Vickie Turley Thu, 28 Jun 2007 01:44:57 +0000 http://judymurdoch.com/blog/marketing-success-factors/why-you-sometimes-need-get-worse-to-get-a-lot-better/#comment-1408 You hit the nail on the head, Judy! I just went through this same process. I recently changed my company name, my focus, my target market and my website. Some thought I was crazy. After all, I was becoming known, my company was becoming known, the transcription business was booming. But I knew I wasn't being all that I could be. So I changed everything. And even before the process was complete, I knew I'd made the right decision. I am getting referrals every week, my business is growing, and most importantly, I am now conveying the message I want to convey. Was it uncomfortable? Absolutely! Has it taken my business to the next level? Absolutely! Would I have had the courage to do this a year ago? No. It took a leap of faith. And it took looking beyond the small picture and seeing what the big picture could look like. Vickie You hit the nail on the head, Judy! I just went through this same process.

I recently changed my company name, my focus, my target market and my website. Some thought I was crazy. After all, I was becoming known, my company was becoming known, the transcription business was booming. But I knew I wasn’t being all that I could be.

So I changed everything. And even before the process was complete, I knew I’d made the right decision. I am getting referrals every week, my business is growing, and most importantly, I am now conveying the message I want to convey.

Was it uncomfortable? Absolutely! Has it taken my business to the next level? Absolutely! Would I have had the courage to do this a year ago? No. It took a leap of faith. And it took looking beyond the small picture and seeing what the big picture could look like.

Vickie

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