Comments on: How to Ask for Referrals in Four Easy Steps http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/ Business Success of Epidemic Proportions Fri, 03 Jun 2011 19:00:18 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Judy Murdoch http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/comment-page-1/#comment-34972 Judy Murdoch Wed, 28 Jan 2009 22:51:25 +0000 http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/#comment-34972 Hi Kris, It's pretty cool that you get so much business based on past client referrals. You can't buy that kind of marketing. But it sounds like you want to expand your sources for referrals which is always a good idea. One question that came up for me is, are you saying it's hard because you're not sure how to ask colleagues for referrals or a different reason? I don't want to make assumptions and respond in a way that doesn't help you. Judy Hi Kris,

It’s pretty cool that you get so much business based on past client referrals. You can’t buy that kind of marketing.

But it sounds like you want to expand your sources for referrals which is always a good idea.

One question that came up for me is, are you saying it’s hard because you’re not sure how to ask colleagues for referrals or a different reason? I don’t want to make assumptions and respond in a way that doesn’t help you.

Judy

]]> By: kris herzog http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/comment-page-1/#comment-34915 kris herzog Wed, 28 Jan 2009 03:39:02 +0000 http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/#comment-34915 What do you suggest for how a custom home builder can ask his/her colleagues for referrals? Its so hard because 95% of my business is based on past client referrals! What do you suggest for how a custom home builder can ask his/her colleagues for referrals? Its so hard because 95% of my business is based on past client referrals!

]]> By: Judy Murdoch http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/comment-page-1/#comment-16228 Judy Murdoch Mon, 28 Apr 2008 14:21:19 +0000 http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/#comment-16228 A comment made by SendoutCards executive, Jordan Adler which really resonates with me re sales scripts: "Jordan . . . what should I say in the cards that I send??. What script should I use when calling people??" There is no way that I can tell you what to say in a card or a call without you sounding like a robot or inauthentic. Inauthenticity will come off as manipulative and canned. If its not your words, and if it doesn't come from your heart, you can talk your head off and get poor results. What would you say to me if you wanted me to take a look at something? What would you send me in a card if you wanted to tell me you were thinking about me? Use YOUR words, not something that someone wrote for you. Tell someone how you are feeling about them and WHY you are feeling that way. No techniques or sales skills. Speak from your heart. Kody (Bateman, CEO of Sendoutcards)says, 'If you act on your promptings it will lead you to your genius.' A comment made by SendoutCards executive, Jordan Adler which really resonates with me re sales scripts:

“Jordan . . . what should I say in the cards that I send??. What script should I use when calling people??”

There is no way that I can tell you what to say in a card or a call without you sounding like a robot or inauthentic. Inauthenticity will come off as manipulative and canned. If its not your words, and if it doesn’t come from your heart, you can talk your head off and get poor results.

What would you say to me if you wanted me to take a look at something? What would you send me in a card if you wanted to tell me you were thinking about me?

Use YOUR words, not something that someone wrote for you. Tell someone how you are feeling about them and WHY you are feeling that way. No techniques or sales skills.

Speak from your heart. Kody (Bateman, CEO of Sendoutcards)says, ‘If you act on your promptings it will lead you to your genius.’

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