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	<title>Comments on: How to Ask for Referrals in Four Easy Steps</title>
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	<link>http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/</link>
	<description>Business Success of Epidemic Proportions</description>
	<pubDate>Tue, 06 Jan 2009 03:55:23 +0000</pubDate>
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		<title>By: Judy Murdoch</title>
		<link>http://judymurdoch.com/blog/marketing-success-factors/ask-referrals-4-steps/comment-page-1/#comment-16228</link>
		<dc:creator>Judy Murdoch</dc:creator>
		<pubDate>Mon, 28 Apr 2008 14:21:19 +0000</pubDate>
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		<description>A comment made by SendoutCards executive, Jordan Adler which really resonates with me re sales scripts:

"Jordan . . . what should I say in the cards that I send??. What script should I use when calling people??"

There is no way that I can tell you what to say in a card or a call without you sounding like a robot or inauthentic. Inauthenticity will come off as manipulative and canned. If its not your words, and if it doesn't come from your heart, you can talk your head off and get poor results. 

What would you say to me if you wanted me to take a look at something? What would you send me in a card if you wanted to tell me you were thinking about me? 

Use YOUR words, not something that someone wrote for you. Tell someone how you are feeling about them and WHY you are feeling that way. No techniques or  sales skills.

Speak from your heart. Kody (Bateman, CEO of Sendoutcards)says, 'If you act on your promptings it will lead you to your genius.'</description>
		<content:encoded><![CDATA[<p>A comment made by SendoutCards executive, Jordan Adler which really resonates with me re sales scripts:</p>
<p>&#8220;Jordan . . . what should I say in the cards that I send??. What script should I use when calling people??&#8221;</p>
<p>There is no way that I can tell you what to say in a card or a call without you sounding like a robot or inauthentic. Inauthenticity will come off as manipulative and canned. If its not your words, and if it doesn&#8217;t come from your heart, you can talk your head off and get poor results. </p>
<p>What would you say to me if you wanted me to take a look at something? What would you send me in a card if you wanted to tell me you were thinking about me? </p>
<p>Use YOUR words, not something that someone wrote for you. Tell someone how you are feeling about them and WHY you are feeling that way. No techniques or  sales skills.</p>
<p>Speak from your heart. Kody (Bateman, CEO of Sendoutcards)says, &#8216;If you act on your promptings it will lead you to your genius.&#8217;</p>
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